EA FC ‘24

After dropping its ties to FIFA, EA Sports rebranded its beloved soccer title and tapped creative studio Uncommon for a fresh logo, typeface and other identity materials.

Launched in the spring, that push focused on triangles, a figure that features prominently in both the video game and IRL soccer plays. The goal, as it were, is to bind the virtual and physical sports worlds tighter than ever.

Which brings us to a campaign that drops today from Wieden+Kennedy Portland. With slapstick flair, it amusingly plucks green game-control icons from the EA Sports FC screen and puts them in some places you might not expect.

Creatives - Tim + Stefan
Senior Producer - Shelley Eisner
Producer - Chris Lam

Production - MJZ
Directed by Nick Ball
DOP - Lachlan Milne

featuring
Erling Haaland
Jude Bellingham
Vinicius Junior

shot in manchester + madrid