NIKE 50th ANNIVERSARY

Creative Director - Ryan O'Rourke

Creative Director - Alberto Ponte

Copywriter - Kevin Steele
Art Director - Pedro Izique
EP - Byron Oshiro
Senior Producer - Antonio Burnett

In honor of its 50th anniversary, Nike brought back one of its most iconic ad campaigns while hinting at its future. The sportswear giant ran “Seen It All,” a minute-long video featuring Spike Lee reprising his role as Mars Blackmon, the “She’s Gotta Have It” character that appeared in Nike marketing in the late 80s.

AD AGE ARTICLE - https://adage.com/article/marketing-news-strategy/nike-resurrects-spike-lees-mars-blackmon-50th-anniversary-campaign/2417321