NIKE RESOLUTIONS
An 5-part series about getting ready for 2023.
Creative Strategist - Janelle Wallace
Producer - Chris Lam
Editor - Danielle Sclafani
Producer - Chris Lam
Editor - Danielle Sclafani
Produced Wieden+Kennedy’s first-ever project with Nike under Bodega, a new culture-first unit launched last year from the agency’s New York office. Bodega is a “social-first, internal creative group” focused on weaving cultural moments into brand storytelling, rather than forcing brand narratives into cultural conversations, aligning with W+K’s vision.