"LeBron James is starting his 20th season in the NBA, and Nike has decided to have some fun with a question on many skeptical minds:

Can King James really compete with Father Time?”
-excerpt from Fast Company

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Agency: Wieden+Kennedy
Creative Directors: Alberto Ponte & Ryan O'Rourke
Art Director: Jon Barco 
Copywriter: Jordan Dinwiddie
Designer: Joan Comellas

Social Copywriters - Andrew Chhour + Jenny Vu
Social Art Director - Lee Jennings


Production - Gifted Youth
Director: Payman Benz

Photographer: João Canziani
3D OOH - BCN Visuals