NIKE WORK IN PROGRESS

Produced a comprehensive design system for Nike to support its “Work In Progress” campaign, which ran throughout the year. Working closely with a team of creatives, we built a system that allowed Nike to respond quickly to key sports moments by transforming static images into dynamic motion posts. This approach enabled Nike to significantly scale its social and digital presence with engaging, real-time content.

The design system was used across multiple high-profile events, including the Super Bowl, NBA Finals, and other notable sports moments, further reinforcing Nike’s presence across digital platforms and amplifying its brand storytelling.

Here are examples showcasing the design system in action.

Nike presented us with a brief, and our challenge was to determine the most efficient and scalable solution. We developed a design system that could be easily distributed across various teams and regions, enabling them to quickly respond to key sports moments in real time.

Here are examples of the motion components from the design system.